AB DESIGN & STRATEGY
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The founder

A designer, a veteran, a man of faith.

I'm Amaury Brito — product designer, UX strategist, U.S. Army veteran, minister, husband, and father. This is the longer version of how I got here, and why AB Design & Strategy works the way it does.

Amaury Brito and family
Faith, family, and craft.

I was born in the Dominican Republic and came to the United States at thirteen — a new country, a new language, and a lot to prove. That early lesson — that you build belonging through effort and integrity — never left me.

Before design, I served in the U.S. Army from 2008 to 2017 — a year on active duty, then the Army Reserves — including a tour in Iraq in 2016. The military shaped me: discipline, accountability, and leading people under pressure — values that still run through everything I build.

From 2012 to 2020 I worked in mechanical design for the Oil & Gas industry — much of it alongside my reserve service. I learned precision there: tolerances matter, systems have to hold under pressure, and good work is measured by whether it performs in the real world — not just on paper.

In 2020 I moved into UX. The craft was different, but the discipline carried over — understand the problem deeply, design with intention, and respect the people on the other side of the screen. I've been building digital experiences with purpose ever since.

Faith

Give by grace what you receive by grace.

In 2012 I had a personal encounter with Jesus that changed the direction of my life. Since then I've served through every season — the ups and the downs — in whatever was needed, from cleaning the church to today leading as our Education Ministry director.

That faith is what pushed me to serve people through design — to give by grace what I was given by grace. AB Design & Strategy grew out of that conviction — a Christian, veteran-owned, bilingual studio that serves small businesses, churches, and purpose-driven founders, helping them show up online with clarity and confidence, and succeed with faith, excellence, and integrity.

The journey

From the island to the studio.

Dominican Republic
Born and raised — the foundation of faith and family that still anchors everything.
Age 13 — USA
A new language and a new start, and the value of hard work learned early.
2008–2017 — U.S. Army
Nine years in uniform — one year on active duty, then the Army Reserves — including a tour in Iraq in 2016.
2012 — Faith
A personal encounter with Jesus that reset the direction of everything.
2012–2020 — Oil & Gas
Mechanical design, alongside my reserve service — precision, systems, and engineering discipline.
2020 — Into UX
A pivot into product and experience design, building with intention.
Today
AB Design & Strategy — a faith-centered studio building digital presence with purpose.
“Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.”
Joshua 1:9

Faith describes how we work — integrity, excellence, and care — never who we work for. Every background and belief is welcome here.

Let's build something with purpose.

Ministry, small business, or startup — tell me what you're building.

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