I was born in the Dominican Republic and came to the United States at thirteen — a new country, a new language, and a lot to prove. That early lesson — that you build belonging through effort and integrity — never left me.
Before design, I served in the U.S. Army from 2008 to 2017 — a year on active duty, then the Army Reserves — including a tour in Iraq in 2016. The military shaped me: discipline, accountability, and leading people under pressure — values that still run through everything I build.
From 2012 to 2020 I worked in mechanical design for the Oil & Gas industry — much of it alongside my reserve service. I learned precision there: tolerances matter, systems have to hold under pressure, and good work is measured by whether it performs in the real world — not just on paper.
In 2020 I moved into user experience design — designing the websites and apps people use every day. The craft was different, but the discipline carried over — understand the problem deeply, design with intention, and respect the people on the other side of the screen. I've been building digital experiences with purpose ever since.
Give by grace what you receive by grace.
In 2012 I had a personal encounter with Jesus that changed the direction of my life. Since then I've served through every season — the ups and the downs — in whatever was needed, from cleaning the church to today leading as our Education Ministry director.
That faith is what pushed me to serve people through design — to give by grace what I was given by grace. AB Design & Strategy grew out of that conviction — a Christian, veteran-owned, bilingual studio that serves small businesses, churches, and purpose-driven founders, helping them show up online with clarity and confidence, and succeed with faith, excellence, and integrity.
From the island to the studio.
“Be strong and courageous. Do not be afraid; do not be discouraged, for the Lord your God will be with you wherever you go.”
Faith describes how we work — integrity, excellence, and care — never who we work for. Every background and belief is welcome here.